Buying · Under 200 styles · Excel or Google Sheets
What a buyer gets out of Coord
The market picture gets rebuilt by hand every week, and the version you are looking at is always a few days old by the time it is finished. Coord does that rebuild continuously and hands you the result, so the spreadsheet stops being where the research happens and goes back to being where the decision is written down.
At this size a competitive set can be held in full and read line by line, so nothing has to be sampled and no move is too small to notice.
This week
If your week looks like most buying weeks, some of this is on it
- What am I paying versus what the market pays?
- What is this range missing that the market already has?
- What are my competitors doing that I have not seen yet?
What the week looks like either side of it
- Today
Price position argued from a handful of competitor pages somebody opened last week
With CoordEntry, median and premium for the category, off a panel read every day
- Today
Newness judged by whatever looks busy on a competitor's homepage
With CoordWhat actually landed this week, by category, with the date it appeared
- Today
Competitor activity pieced together from screenshots in a shared folder
With CoordEvery addition and withdrawal dated, including the lines that never surface in a search
- Today
Cost compared against a market price nobody has actually measured
With CoordThe retail side measured properly, so the only estimate left in the sum is your own
What Coord answers
And the observation behind each one
Where the market's price sits on a garment like yours
Price architecture by category off the daily panel: entry, median and premium, and how far the ladder actually runs
What a competitive set carries that you do not
Whitespace computed both ways against your own range, on garment attributes rather than on category names
What landed this week across the brands you watch
Every addition dated, including the lines that never surface in a search
About 480 brands read every day across Great Britain, the United States and France, with wider sweeps out to about 5,700. Measured September 2026.
What it will not tell you
Coord sees the retail price, never the cost price. What you pay a supplier, and what they pay theirs, appears on no storefront, so the cost side of that comparison stays yours.
See it on the brands you actually compete with.
Answered the wrong way? Run it again, or read the capabilities in full on the products pages.