Design and product · Under 200 styles · Nothing formal yet
What a design team gets out of Coord
The market picture gets assembled when somebody has the time, which means it gets assembled late or not at all. Coord runs it as a standing job, so the answer is waiting whether or not anyone had an afternoon to go and find it.
At this size a competitive set can be held in full and read line by line, so nothing has to be sampled and no move is too small to notice.
This week
This is the question design adverts actually ask
- What is the market doing on colour, fabrication and silhouette, and where are we behind?
What the week looks like either side of it
- Today
Colour direction taken from whatever the retailer typed into the product title
With CoordShade measured off the garment and corrected for how the picture was lit
- Today
A trend called once it is in three competitors' ranges and the buy window has shut
With CoordCounted across every range watched, week on week, while it is still spreading
- Today
Cloth and construction judged from a product description
With CoordWeight, weave and finish read from the photography itself
- Today
Silhouette compared by eye, one product page at a time
With CoordShape held as an attribute you can filter a whole market by
What Coord answers
And the observation behind each one
Which shades are gaining across a whole market, week by week
Colour measured off the garment in the photograph and normalised for how the picture was lit, so the same shade counts as the same shade wherever it is sold
What a market is making things out of, and in what shapes
Garment and material taxonomy read from the image: silhouette, neckline, length, sleeve, weave and finish, held as attributes you can filter a market by
Where your range sits against that, by category
Range churn and colourway spread off the daily panel, set beside your own range on the same attributes
About 480 brands read every day across Great Britain, the United States and France, with wider sweeps out to about 5,700. Measured September 2026.
What it will not tell you
Colour, cut and cloth are read from the photograph, so Coord can tell you what a market is showing. What is selling inside it is inferred from stock going missing, and nobody publishes the sell through that would confirm it.
See it on the brands you actually compete with.
Answered the wrong way? Run it again, or read the capabilities in full on the products pages.