Founder or commercial lead · 5,000 styles or more · Nothing formal
What a founder gets out of Coord
The market picture gets assembled when somebody has the time, which means late or not at all. Coord runs it as a standing job, so the answer is waiting whether or not anyone went to find it.
At this size sampling is the same as not knowing. A subset checked on a schedule measures the schedule.
This morning
What changed overnight, already read and already sorted.
- Today
- Stockist sales arrive as a photograph on WhatsApp and get typed into a spreadsheet by hand
- With Coord
- Read off the message and written into the record for you, so the sheet is current without anybody typing
This week
The questions on your desk, from every function at once
- Who has what stock, what have they sold, and have I updated the spreadsheet yet?
- Where is that cost price?
- My costs went up again, so what can I push the selling price to?
- What have my stockists actually sold this month, and have I invoiced it?
- What moved in the market this week, and does it change what I am doing?
How you ask it
Trained on questions asked by fashion retailers
Who has what stock, what have they sold, and have I updated the spreadsheet yet?
AskAsk it here, or point your own Claude or ChatGPT at Coord and ask it there. Every read on this page is available to your assistant, so a competitive set is a question rather than a dashboard to remember.
Cross function, cross system
Work across every function and every system, from one place
Everything that moved this morning
7
- StockistNine pieces sold at one stockist, photographed and keyed in for you
- SupplierSilver up again, the earrings cost 12% more to make than in March
- StorefrontThe barrel jean is down to two sizes, both from the middle of the run
- MarketTwo brands in your set cut price on the same category overnight
- AccountsTwo stockist invoices have gone past thirty days
- MarketingNewsletter open rate down two points
- ShippingOne parcel delayed a day in transit
One feed across every function and every system, scored down to what this role actually owns. It reads what your team publishes and connects, never their conversations.
What, why, how
Coord gives you the what, helps you work out the why, and tells you how to act on it
The whole business in one place, rather than nine spreadsheets
Your storefront, your stockists, your suppliers and your cost sheets read together, with the market beside them, so running it and knowing where to grow it are the same screen
Stockist sales that arrive as a photograph, keyed in for you
The message read and written into your record, set up with you at onboarding rather than switched on, so a month of stockist sales is not a month of typing
A new cost price reaching every price that depends on it
Cost held per supplier from the sheet you already keep, so when a material moves you can see what it does to the retail price rather than hunting for where the old one was written
The market picture arrives without anyone going to get it
The daily panel runs whether or not the team had an afternoon spare, and what changed is waiting before the week starts
It is a record rather than one person's recollection
Price, range and availability dated across the panel, so a board question is answered with what actually moved
Asked from the tools your team already has open
COORD Insights answers your own Claude or ChatGPT directly, so the market read arrives where your team already works instead of behind one more login
The competitive work stops being a headcount decision
Not one storefront we measure is running a merchandise planning tool, so the market picture is rebuilt by hand almost everywhere it is needed
The what
Coord sees it, dated, without anybody looking
- Units of a barrel-leg jean are selling roughly three times their usual weekly rate
- Availability on the same style has fallen to two sizes, both mid-run
- Two brands in your set have added a comparable style in the last fortnight
The why
Stitched from reads that sit in different systems
- Paid spend on the category stepped up across the set, so some of the lift is bought rather than organic
- Search demand for the term is up year on year and still climbing, so the category itself is moving
- The two competitor additions came in below your price, which is where the switching is happening
The how
What your own team does with it, function by function
- Buying places a repeat on the sizes that broke, with the lead time you already hold for that supplier
- Merchandising reallocates the remaining stock rather than marking it down
- Design briefs the next colourway while the demand curve is still rising
An illustration on one category, not a customer result. The reads behind the middle column are the ones described above; the right-hand column is your team’s call rather than Coord’s.
10,000 brands read across Great Britain, the United States, France and other European markets. Measured September 2026.
Read to answer one question
10,000+
- 10,000+
- fashion brands tracked
- 30m+
- product SKUs
- 345m
- price and stock checks
- 5.4bn
- searches measured, back to 2018
The read is the whole catalogue. The answer is the handful of brands you actually compete with, chosen with you rather than by category, which is why it can be a sentence instead of a report. Fourteen is drawn for illustration; a real set is whatever size yours turns out to be.
What it reads
Your systems on one side, the market on the other
What you run
- Range.xlsx
- Shopify
- Inbox
- Competitors
- Notes
Shopify
Stripe
Xero
Google Sheets
Klaviyo
Mailchimp
Instagram
WhatsApp
Slack
QuickBooks
22 toolkits connect through the platform’s own authorisation, with nothing to build on your side.
What the market did
- Prices, by size and colour
- What landed and what went
- Stock depth and sell-through
- Search demand, by term
10,000 brands read across Great Britain, the United States, France and other European markets.
One answer, with your own numbers on one side of it and the market on the other.
Built for garments, not for retail in general
The reads that are ours, and where each one has got to
Search by the picture
LiveAttach a photograph of any garment, in the search bar or in the chat, and it is matched against more than three million product images on shape, cloth and colour, so you can start from what something looks like rather than from what a retailer decided to call it.
Garment classification
LiveCoord reads the photograph rather than the product title: silhouette, neckline, sleeve, length, weave and finish, so two ranges filed under different words become comparable.
Colour, corrected for the shot
LiveShade measured off the garment itself and normalised for how the picture was lit, so ecru, oatmeal and sand stop being three colours and the same shade counts as the same shade wherever it is sold.
Size and stock depth
LiveEvery variant checked, so a size run that has broken in the middle is visible while it is still worth acting on rather than at the end of the season.
Price architecture
LiveEntry, median and premium by category, and how far the ladder actually runs, read off the panel rather than off a headline discount.
Resale value
On requestWhat your pieces hold their value at on the secondary market, and which of your categories hold it best, read from what comparable garments are actually listed at.
Demand, not just supply
LiveSearch volume by term across four markets and back to 2018, so a shape that is rising can be told apart from one a competitor has simply bought a lot of.
What it will not tell you
Coord has no sight of your margin and none of your competitors'. It will tell you what the market did, and what your own book and critical path say, and never whether anybody made money doing it.