Merchandising · 1,000 to 5,000 styles · Nothing formal
What a merchandiser gets out of Coord
The market picture gets assembled when somebody has the time, which means late or not at all. Coord runs it as a standing job, so the answer is waiting whether or not anyone went to find it.
A weekly check by hand covers a fraction of this, and the fraction is chosen by whoever ran out of afternoon first.
This morning
What changed overnight, already read and already sorted.
- Today
- Competitor ranges checked by hand, a few brands at a time, whenever somebody has an afternoon
- With Coord
- Every brand in your set read every day, without anyone opening a tab
This week
The questions on a merchandiser's desk
- Where should this stock actually sit, and which stores or channels are wrong today?
- What do I mark down, how deep, and when?
- How much open to buy have I actually got left?
- What is not available that should be?
- Is my intake phased to land when I need it?
- What is selling through, and what is quietly not?
How you ask it
Trained on questions asked by fashion retailers
Where should this stock actually sit, and which stores or channels are wrong today?
AskAsk it here, or point your own Claude or ChatGPT at Coord and ask it there. Every read on this page is available to your assistant, so a competitive set is a question rather than a dashboard to remember.
Cross function, cross system
Work across every function and every system, from one place
Everything that moved this morning
7
- BuyingEcru parka cost up 12%, buy re-costed for spring
- TradingSitewide 20% goes live Friday, outerwear included
- MarketThree rivals cut outerwear overnight, one within £15 of yours
- PlanningForecast revised down on knitwear for weeks 9 to 12
- DesignSecond colourway signed off on the barrel jean
- MarketingPaid budget moved from search to social this month
- SystemsWarehouse feed migrating to the new schema on Sunday
One feed across every function and every system, scored down to what this role actually owns. It reads what your team publishes and connects, never their conversations.
What, why, how
Coord gives you the what, helps you work out the why, and tells you how to act on it
What the market is charging, and where it has already moved
Price ladders and markdown depth off the daily panel, held at size and colour rather than averaged into one figure for the garment
Which lines a competitor has quietly stopped listing
Range churn dated to the day it happened, so a withdrawal is separable from a size being out of stock
Whether your intake is going to land when you need it
Your critical path read from the sheet you already keep, so a style that has slipped is flagged against the milestone and the supplier that caused it, weeks before the launch date rather than after it
Whether your range is thin where the market is deep
Option counts and colourway spread per category, read off the garment rather than off each retailer's own filing
The what
Coord sees it, dated, without anybody looking
- Units of a barrel-leg jean are selling roughly three times their usual weekly rate
- Availability on the same style has fallen to two sizes, both mid-run
- Two brands in your set have added a comparable style in the last fortnight
The why
Stitched from reads that sit in different systems
- Paid spend on the category stepped up across the set, so some of the lift is bought rather than organic
- Search demand for the term is up year on year and still climbing, so the category itself is moving
- The two competitor additions came in below your price, which is where the switching is happening
The how
What your own team does with it, function by function
- Buying places a repeat on the sizes that broke, with the lead time you already hold for that supplier
- Merchandising reallocates the remaining stock rather than marking it down
- Design briefs the next colourway while the demand curve is still rising
An illustration on one category, not a customer result. The reads behind the middle column are the ones described above; the right-hand column is your team’s call rather than Coord’s.
10,000 brands read across Great Britain, the United States, France and other European markets. Measured September 2026.
Read to answer one question
10,000+
- 10,000+
- fashion brands tracked
- 30m+
- product SKUs
- 345m
- price and stock checks
- 5.4bn
- searches measured, back to 2018
The read is the whole catalogue. The answer is the handful of brands you actually compete with, chosen with you rather than by category, which is why it can be a sentence instead of a report. Fourteen is drawn for illustration; a real set is whatever size yours turns out to be.
What it reads
Your systems on one side, the market on the other
What you run
- Range.xlsx
- Shopify
- Inbox
- Competitors
- Notes
Shopify
Stripe
Xero
Google Sheets
Klaviyo
Mailchimp
Instagram
WhatsApp
Slack
QuickBooks
22 toolkits connect through the platform’s own authorisation, with nothing to build on your side.
What the market did
- Prices, by size and colour
- What landed and what went
- Stock depth and sell-through
- Search demand, by term
10,000 brands read across Great Britain, the United States, France and other European markets.
One answer, with your own numbers on one side of it and the market on the other.
Built for garments, not for retail in general
The reads that are ours, and where each one has got to
Search by the picture
LiveAttach a photograph of any garment, in the search bar or in the chat, and it is matched against more than three million product images on shape, cloth and colour, so you can start from what something looks like rather than from what a retailer decided to call it.
Garment classification
LiveCoord reads the photograph rather than the product title: silhouette, neckline, sleeve, length, weave and finish, so two ranges filed under different words become comparable.
Colour, corrected for the shot
LiveShade measured off the garment itself and normalised for how the picture was lit, so ecru, oatmeal and sand stop being three colours and the same shade counts as the same shade wherever it is sold.
Size and stock depth
LiveEvery variant checked, so a size run that has broken in the middle is visible while it is still worth acting on rather than at the end of the season.
Price architecture
LiveEntry, median and premium by category, and how far the ladder actually runs, read off the panel rather than off a headline discount.
Resale value
On requestWhat your pieces hold their value at on the secondary market, and which of your categories hold it best, read from what comparable garments are actually listed at.
Demand, not just supply
LiveSearch volume by term across four markets and back to 2018, so a shape that is rising can be told apart from one a competitor has simply bought a lot of.
What it will not tell you
Coord reads published catalogues, so it can tell you what a competitor listed and what they charged. It cannot tell you what they sold. Sell through here is inferred from stock going missing, and it is an inference.