Planning · Under 200 styles · Excel or Sheets
What a planner gets out of Coord
The market picture gets rebuilt by hand every week, and it is a few days old by the time it is finished. Coord does that rebuild continuously, so the spreadsheet goes back to being where the decision is written down rather than where the research happens.
At this size a competitive set can be held in full and read line by line, so nothing has to be sampled.
This morning
What changed overnight, already read and already sorted.
- Today
- Last season reconstructed from memory and whatever happened to be saved
- With Coord
- A dated record of price, range and availability you can read back through
This week
The questions on a planner's desk
- Is the range plan still right, and what has to come out of it?
- What is selling through, and what is sitting?
- Where are we on price against the market, and what does that do to the plan?
- How much open to buy is left, and is the WSSI telling me the truth?
- What is the market doing that my plan does not know about?
- How wrong was my last forecast, and where specifically?
- Where is the stock going, and is that still right?
How you ask it
Trained on questions asked by fashion retailers
Is the range plan still right, and what has to come out of it?
AskAsk it here, or point your own Claude or ChatGPT at Coord and ask it there. Every read on this page is available to your assistant, so a competitive set is a question rather than a dashboard to remember.
Cross function, cross system
Work across every function and every system, from one place
Everything that moved this morning
7
- MerchAllocation rules changed on the top 40 lines
- MarketSearch demand on balloon trousers up 1,995% year on year
- TradingSell-through ahead of plan on knitwear, behind on denim
- BuyingIntake phased two weeks later on the spring drop
- DesignPrint direction locked for autumn
- MarketingAffiliate programme paused pending review
- SystemsNightly stock file failed twice this week
One feed across every function and every system, scored down to what this role actually owns. It reads what your team publishes and connects, never their conversations.
What, why, how
Coord gives you the what, helps you work out the why, and tells you how to act on it
What the market did while your plan was running
A dated record of price, range and availability across the panel, so a season can be read back rather than remembered
Whether demand moved before your numbers did
Search demand by term and month, back to 2018, set against what the brands you watch actually stocked
Which categories a market is quietly moving weight into
Category mix over time, so a drift shows up while it is still a trend
The what
Coord sees it, dated, without anybody looking
- Units of a barrel-leg jean are selling roughly three times their usual weekly rate
- Availability on the same style has fallen to two sizes, both mid-run
- Two brands in your set have added a comparable style in the last fortnight
The why
Stitched from reads that sit in different systems
- Paid spend on the category stepped up across the set, so some of the lift is bought rather than organic
- Search demand for the term is up year on year and still climbing, so the category itself is moving
- The two competitor additions came in below your price, which is where the switching is happening
The how
What your own team does with it, function by function
- Buying places a repeat on the sizes that broke, with the lead time you already hold for that supplier
- Merchandising reallocates the remaining stock rather than marking it down
- Design briefs the next colourway while the demand curve is still rising
An illustration on one category, not a customer result. The reads behind the middle column are the ones described above; the right-hand column is your team’s call rather than Coord’s.
10,000 brands read across Great Britain, the United States, France and other European markets. Measured September 2026.
Read to answer one question
10,000+
- 10,000+
- fashion brands tracked
- 30m+
- product SKUs
- 345m
- price and stock checks
- 5.4bn
- searches measured, back to 2018
The read is the whole catalogue. The answer is the handful of brands you actually compete with, chosen with you rather than by category, which is why it can be a sentence instead of a report. Fourteen is drawn for illustration; a real set is whatever size yours turns out to be.
What it reads
Your systems on one side, the market on the other
What you run
- Range.xlsx
- Shopify
- Inbox
- Suppliers
- Slack
- Analytics
Shopify
Stripe
Xero
Google Sheets
Klaviyo
Mailchimp
Instagram
WhatsApp
Slack
QuickBooks
22 toolkits connect through the platform’s own authorisation, with nothing to build on your side.
What the market did
- Prices, by size and colour
- What landed and what went
- Stock depth and sell-through
- Search demand, by term
10,000 brands read across Great Britain, the United States, France and other European markets.
One answer, with your own numbers on one side of it and the market on the other.
Built for garments, not for retail in general
The reads that are ours, and where each one has got to
Search by the picture
LiveAttach a photograph of any garment, in the search bar or in the chat, and it is matched against more than three million product images on shape, cloth and colour, so you can start from what something looks like rather than from what a retailer decided to call it.
Garment classification
LiveCoord reads the photograph rather than the product title: silhouette, neckline, sleeve, length, weave and finish, so two ranges filed under different words become comparable.
Colour, corrected for the shot
LiveShade measured off the garment itself and normalised for how the picture was lit, so ecru, oatmeal and sand stop being three colours and the same shade counts as the same shade wherever it is sold.
Size and stock depth
LiveEvery variant checked, so a size run that has broken in the middle is visible while it is still worth acting on rather than at the end of the season.
Price architecture
LiveEntry, median and premium by category, and how far the ladder actually runs, read off the panel rather than off a headline discount.
Resale value
On requestWhat your pieces hold their value at on the secondary market, and which of your categories hold it best, read from what comparable garments are actually listed at.
Demand, not just supply
LiveSearch volume by term across four markets and back to 2018, so a shape that is rising can be told apart from one a competitor has simply bought a lot of.
What it will not tell you
Coord holds the market half of a forecast. It has no record of your own trading unless you hand it over, so how wrong the last one was is still measured against numbers in your system.