Trading and ecommerce · 200 to 1,000 styles · Excel or Sheets
What a trader gets out of Coord
The market picture gets rebuilt by hand every week, and it is a few days old by the time it is finished. Coord does that rebuild continuously, so the spreadsheet goes back to being where the decision is written down rather than where the research happens.
Big enough that the movement inside a range stops being obvious by eye, small enough to still read whole.
This morning
What changed overnight, already read and already sorted.
- Today
- Price checks run on a sample, on a schedule, on whatever the spreadsheet still points at
- With Coord
- Every SKU in the set, every day, matched to the thing you actually sell
This week
The questions on a trader's desk
- What goes in the Monday trade report, and how much of my week does it take?
- What did buying, planning and marketing change this week that lands on me?
- What is trading ahead of plan, and what is behind?
- What moved this week, and what caused it?
- What is out of stock that is costing me sales right now?
How you ask it
Trained on questions asked by fashion retailers
What goes in the Monday trade report, and how much of my week does it take?
AskAsk it here, or point your own Claude or ChatGPT at Coord and ask it there. Every read on this page is available to your assistant, so a competitive set is a question rather than a dashboard to remember.
Cross function, cross system
Work across every function and every system, from one place
Everything that moved this morning
7
- MarketA rival dropped 42 SKUs overnight, mid sizes already gone
- MerchAvailability below 80% on eight bestsellers
- BuyingRepeat order placed on the ribbed knit, lands week 6
- MarketCompetitor now cited by three AI assistants on your top query
- DesignSampling delayed on two spring styles
- PlanningHindsight pack circulated for autumn
- SystemsCheckout A/B test concludes Thursday
One feed across every function and every system, scored down to what this role actually owns. It reads what your team publishes and connects, never their conversations.
What, why, how
Coord gives you the what, helps you work out the why, and tells you how to act on it
The Monday report, assembled before you get in
Trade movement, the week's events, what launched and what repriced, in one place, with any brand that went stale or untracked named rather than quietly left out
Every price move in your competitive set, the morning it lands
The daily panel, with depth and duration recorded, so a weekend promotion is distinguishable from a five week problem
Which of those moves is worth answering
Stock state read at variant level, so a cut on a line that had already sold through is not mistaken for one that mattered
Where attention is going before the sales follow
Search demand and AI shelf visibility, so a competitor climbing is separable from a competitor buying reach
The what
Coord sees it, dated, without anybody looking
- Units of a barrel-leg jean are selling roughly three times their usual weekly rate
- Availability on the same style has fallen to two sizes, both mid-run
- Two brands in your set have added a comparable style in the last fortnight
The why
Stitched from reads that sit in different systems
- Paid spend on the category stepped up across the set, so some of the lift is bought rather than organic
- Search demand for the term is up year on year and still climbing, so the category itself is moving
- The two competitor additions came in below your price, which is where the switching is happening
The how
What your own team does with it, function by function
- Buying places a repeat on the sizes that broke, with the lead time you already hold for that supplier
- Merchandising reallocates the remaining stock rather than marking it down
- Design briefs the next colourway while the demand curve is still rising
An illustration on one category, not a customer result. The reads behind the middle column are the ones described above; the right-hand column is your team’s call rather than Coord’s.
10,000 brands read across Great Britain, the United States, France and other European markets. Measured September 2026.
Read to answer one question
10,000+
- 10,000+
- fashion brands tracked
- 30m+
- product SKUs
- 345m
- price and stock checks
- 5.4bn
- searches measured, back to 2018
The read is the whole catalogue. The answer is the handful of brands you actually compete with, chosen with you rather than by category, which is why it can be a sentence instead of a report. Fourteen is drawn for illustration; a real set is whatever size yours turns out to be.
What it reads
Your systems on one side, the market on the other
What you run
- Range.xlsx
- Shopify
- Inbox
- Suppliers
- Slack
- Analytics
Shopify
Stripe
Xero
Google Sheets
Klaviyo
Mailchimp
Instagram
WhatsApp
Slack
QuickBooks
22 toolkits connect through the platform’s own authorisation, with nothing to build on your side.
What the market did
- Prices, by size and colour
- What landed and what went
- Stock depth and sell-through
- Search demand, by term
10,000 brands read across Great Britain, the United States, France and other European markets.
One answer, with your own numbers on one side of it and the market on the other.
Built for garments, not for retail in general
The reads that are ours, and where each one has got to
Search by the picture
LiveAttach a photograph of any garment, in the search bar or in the chat, and it is matched against more than three million product images on shape, cloth and colour, so you can start from what something looks like rather than from what a retailer decided to call it.
Garment classification
LiveCoord reads the photograph rather than the product title: silhouette, neckline, sleeve, length, weave and finish, so two ranges filed under different words become comparable.
Colour, corrected for the shot
LiveShade measured off the garment itself and normalised for how the picture was lit, so ecru, oatmeal and sand stop being three colours and the same shade counts as the same shade wherever it is sold.
Size and stock depth
LiveEvery variant checked, so a size run that has broken in the middle is visible while it is still worth acting on rather than at the end of the season.
Price architecture
LiveEntry, median and premium by category, and how far the ladder actually runs, read off the panel rather than off a headline discount.
Resale value
On requestWhat your pieces hold their value at on the secondary market, and which of your categories hold it best, read from what comparable garments are actually listed at.
Demand, not just supply
LiveSearch volume by term across four markets and back to 2018, so a shape that is rising can be told apart from one a competitor has simply bought a lot of.
What it will not tell you
Coord sees the move and the stock behind it, not the reason for it. Margin, intent and whatever was said in their trade meeting are not observable, so the cause is your read on our evidence.