Know what your competitors changed, before Monday's trade meeting.
Coord tracks 10,000+ fashion brands and 5.6m products, reading colour, cut and cloth off the garment itself rather than the words in the product title. A brief lands each morning with what moved and what it is worth doing about it.
Coord’s market coverage
5.6m
products tracked
345m
price and stock checks
10,000+
fashion brands tracked
5.4bn
searches measured, back to 2018
300k+
financial metrics and records
Measured August 2026. The accounts figure is from our own research, Mind the (Inventory) Gap.
Built and advised by operators from
Intelligence. Technology. Visibility.
Intelligence
AI agents watch every competitor move across pricing, product and promotions, and turn it into the morning’s decisions.
Technology
Coord’s agents don’t just read prices and titles. Our computer vision models look at every product the way a buyer would.
Visibility
Beyond their storefronts, agents track how competitors capture shoppers in search, in the press, in reviews, and now in AI answers.
( In practice )
What you actually do with it on a Monday
The same agents watch the same market for everybody. What changes is the decision waiting at the end of it.
If you are a brand
You own the range, so the question is what to back and when to move.
- 07:00
The brief is already there
Three brands in your set cut price on outerwear overnight. One is 22% down on a parka you sit within £15 of, and their middle sizes have already gone.
- 07:04
Most of it does not need you
That parka had been discounting for five weeks and the sizes left are the ones nobody wanted. It is clearance, not a repricing, and answering it would cost you margin for nothing.
- 07:06
One thing does
A second brand has put nine colourways behind a shape you carry one of, and search demand for the shade is climbing across the market. That is a buy, the window is open for about a fortnight, and it was not on anybody's list this morning.
If you are a multi-brand retailer
You sell what other people also sell, so the question is where you stand on it today.
- 07:00
The brief is already there
Eleven lines you carry are being undercut this morning, two of them by the brands whose product you stock, on their own sites.
- 07:03
Same garment, not the same words
Nobody shares an identifier and no two listings agree on a name. The comparison holds because Coord matched on the garment itself, the shape, the cloth and the shade, so you are looking at one coat at four prices rather than four search results.
- 07:08
You answer the ones that pay
The lines where you hold stock, in sizes still available, in a market you ship to. On the rest you hold your price, and you know why rather than hoping.
AtlasLive in a day. Ahead every day.
No onboarding project, no analyst headcount. Your agents start watching within minutes, and never stop.
Competitive intelligence, on autopilot
AI agents watch every competitor move across pricing, product, and promotions, and turn it into the morning’s decisions.
Agents monitor every price change, markdown, and promotion across your competitive set, down to the SKU, so you always know who moved, when, and by how much.
Be first to know when a competitor launches a new product, restocks a bestseller, or quietly kills a line. Agents map every assortment so you can spot the gaps worth exploiting.
Spot the trend before it peaks. Agents measure real shopper demand across 5.4 billion searches, month by month back to 2018, surfacing the colours, fabrics and silhouettes gaining momentum, so you can back one while there is still a buy window open.
No dashboard digging. Every morning your agents deliver a brief of what changed and what to do about it: repricing calls, whitespace openings, threats worth watching.
Where the intelligence comes from
Coord reads the market the way your best buyer would, if they could look at everything, everywhere, at once. Every storefront, every garment, every price, every shift in demand.
876 stores added today
- NORTHFIELD
- ARC & CO
- MERIDIAN
- SALT
- BELLWETHER
- OKAPI
- LUMEN STUDIO
- KITE
The whole market, not a sample
Every fashion store worth watching, checked and checked again. New retailers are picked up as they start to matter, and the coverage grows every day.
Demand, before it's obvious
What shoppers are searching for, season on season, so you back a trend while there's still time to buy into it.
- Rival A£128−18%2d ago
- Rival B£96−25%today
- Rival C£145held 6w
- You£132held 3w
Every price, and when it moved
Price, markdown depth and stock captured across your competitive set, product by product and category by category, so a rival's cut arrives as a dated fact with a size attached.
Computer vision garment analysis
Not just the title and tags. Coord analyses the garment in the picture, the silhouette, the material, the colour and the pattern, the way you would looking down a rail.
Emerald ditsy midiRetailer A£128
Green floral tieredRetailer B£96
Botanical print midiRetailer C£145
Meadow print dressRetailer D£119
Sage bloom midiRetailer E£134
Ditsy tiered dressRetailer F£108
Matching garments, wherever they're listed
Your competitors, different names, different photographs, one matching product. Coord's fashion trained embeddings tie them together, so when we say you're being undercut, it's genuinely comparable.
When shoppers ask AI what to buyNew
They're already doing it, and no two assistants answer the same. Coord asks the questions your customers ask, and tells you who got recommended, and whether it was you.
Coord Insight Series
In conversation with fashion and tech's sharpest operators
“The retailers who really leant into “we need to change how we make decisions” are the ones who saw the fastest return on their investment. Magic bullets don’t exist.”
The latest news
See more on the blog
ResearchCounting Fashion Failures
Most UK fashion companies that fail never appear in a single insolvency statistic.
Aug 17, 2026By Sasi Aaruvan
ResearchMind the (Inventory) Gap
Why UK fashion keeps overbuying, and why better reporting has not fixed it.
Aug 10, 2026By Sasi Aaruvan
ResearchCut to the Bone: the economics squeezing UK garment manufacturing
UK garment makers fund samples they may never be paid for, take orders below cost and wait longer for cash. New Coord research on what is squeezing them.
Jul 05, 2026By Sasi Aaruvan
Early access
Put your agents on your market first.
Fashion brands are joining in small groups while we scale the agents.