Every competitor pricematched to your range
COORD matches your range to your competitors’ like for like and shows where every line sits against the market, every morning.
Raw listings
Wmns Oversized Camel Wool-Blend Coat – SALE!!
Haldane · £172Manteau long camel 70% laine
Rue Ondine · €199CAMEL OVERCOAT LONG LINE
Arlo & Wren · £180COORD record
How it WorksThree stepsno spreadsheets required
Connect your store
Link Shopify in a few clicks, read-only. COORD learns your range, prices and stock, then finds the brands you compete with, or you name them.
COORD matches the market
Agentic crawlers read your competitors’ sites every day. COORD’s fashion-trained model matches each of your products to its closest equivalents by category, colour, fabric and fit.
Act on the gaps
See where you sit above or below market, line by line. Ask follow-up questions, get a Slack alert when a competitor moves, and approve the price changes COORD drafts.
CapabilitiesEverything you needto price with confidence
Like-for-like matching
COORD’s fashion-trained model matches each product to its closest equivalents in every competitor’s range, even when names and descriptions differ. Every match shows its confidence score.
Price position by category
See your price index against the market for every category, price band and brand. Know at a glance that you sit 6% above market overall and 19% above in knitwear.
Daily price moves
Every competitor price change, caught the day it happens. Alerts land in Slack for a product, a category or a whole brand, so nobody checks rival sites on a Monday morning.
Promotions and the real price
A competitor holding full price while running 20% off sitewide has still cut its price. COORD records each promotion’s depth and how long it runs, so you compare against what shoppers actually pay.
Stock-outs and sell-outs
See when a competitor sells out of a size or a whole line. A rival’s stock-out is a reason to hold your price, not a surprise in next week’s numbers.
Every market you sell in
Compare prices across 50+ markets, in local currency and converted, so you can see where a line is priced to win and where it isn’t.
Use casesBuilt for the momentsthat move your margin
The Monday trade meeting
Start the week with what moved: who cut prices over the weekend, where you now sit above market, and the three changes worth making, before anyone opens a spreadsheet.
A competitor cuts first
Haldane takes 30% off outerwear on a Saturday. By Monday you know which of your coats it hits, how far above market they now sit, and whether to match, hold or wait.
Pricing a new season
Set opening prices for a new range against what the market charges today for the same category, fabric and fit, not what it charged last year.
Sale season
Track who goes on sale, how deep and on which lines as Black Friday and the end-of-season sales begin, so you set your own depth with the full picture.
Here’s whatyou should know
Coverage
10,000+ competitor brands and 50M+ products tracked across fashion retail
Refresh rate
Competitor prices, promotions and stock levels refreshed daily
Product matching
COORD’s own fashion embedding model, with a confidence score on every match
Markets
50+ markets covered
Alerts and briefings
Delivered in Slack and in COORD, by product, category or brand
Data access
Query through the COORD MCP or API, or export to Google Sheets and BigQuery
Know your price positionbefore your next markdown
Connect your store and see where every line sits against the market, with the price changes worth making already drafted.