Price intelligencefor pricing and trading teams
Every competitor price move and markdown, caught the day it happens and matched to your range, with the changes worth making drafted for your approval.
The Problem
Competitor prices change every day, and most trading teams find out late. Someone checks rival sites on a Monday morning, copies prices into a spreadsheet and tries to match products by name. By the time the sheet reaches the trade meeting, half the prices have moved again, and a sitewide code nobody spotted has changed what shoppers actually pay.
So pricing decisions get made on instinct. Are you above market on the lines that matter, or only on the ones that don’t sell? Did a rival go on sale early, or is one colour clearing out? Without a daily, like-for-like view, teams either match too fast and give margin away, or hold too long and miss the sale.
How it WorksThree stepsfrom price move to decision
Connect your store
Link Shopify read-only. COORD learns your range, prices and stock, then finds the competitors you trade against, or you name them.
COORD tracks every move
Each day it records competitor prices, promotions and stock, and matches every product to yours by category, colour, fabric and fit.
Decide and approve
See where each line sits against the market, get a Slack alert when a rival moves, and approve the price changes and markdowns COORD drafts.
CapabilitiesEverything you needto price every line
Price index by category
Your price position against the market for every category, price band and brand, so you know where you sit before anyone asks.
Daily price moves
Every competitor price change caught the day it happens, with alerts in #trading for a product, a category or a whole brand.
The price shoppers pay
Promotions and sitewide codes recorded with their depth and how long they run, so you compare against the real price, not the ticket.
Who marked down first
See which brand started discounting a category, how deep and who followed, so a sale wave never takes you by surprise.
The stock behind the price
See when a competitor sells out of a size or a whole line. A rival’s stock-out is a reason to hold your price.
Changes drafted for approval
The pricing agent drafts price changes and markdowns with the reasons behind them. Nothing changes in Shopify until you approve it.
Use casesBuilt for the momentsthat test your pricing
The Monday trade meeting
Start with who cut prices over the weekend, where you now sit above market and the three changes worth making, already drafted.
A weekend price cut
Haldane takes 30% off outerwear on Saturday. The alert lands in #trading that day, with the coats it hits and how far above market they now sit.
Setting the sale
Choose your start date and depth against when the market went on sale last year and where it sits this week.
Black Friday week
A daily read of who went on sale overnight, how deep and on which lines, so you lead, match or hold with the full picture.
Here’s whatyou should know
Coverage
10,000+ competitor brands and 50M+ products tracked across fashion retail
Refresh rate
Competitor prices, promotions and stock levels refreshed daily
Product matching
COORD’s own fashion embedding model, with a confidence score on every match
Markets
50+ markets covered
Alerts and briefings
Delivered in Slack and in COORD, by product, category or brand
Approvals
Every drafted change waits for approval, and every executed change can be undone
Price every lineagainst this morning’s market
Connect your store and see where every line sits against the market today, with the price changes worth making already drafted.