Competitor intelligencefor DTC fashion brands
Your prices, range and ads benchmarked against the brands you compete with every morning, so you sell direct with the whole market in view.
The Problem
A direct-to-consumer brand competes with a dozen others for the same customer, and each of them changes something every week. A price drops, a sale starts, a new colourway launches, a campaign goes live on Meta. Keeping up means someone checking rival sites and ad libraries by hand, and the notes are out of date by the time they reach the team.
Meanwhile your own numbers sit in Shopify, GA4 and the ad accounts, with nothing to say whether a slow week is your problem or the market’s. Did sales dip because a competitor undercut you, because you’re missing a style everyone else is selling, or because their ads outspent yours? Most brands guess, and act a week late.
How it WorksThree stepsto see your whole market
Connect your store
Link Shopify read-only. COORD learns your range, prices and stock, then finds the brands you compete with, or you name them.
COORD watches your competitors
Each day it reads their sites and their ads on Meta and TikTok, and matches every product to yours by category, colour, fabric and fit.
Act on what changed
See where you sit on price, range and ads, get a Slack alert when a rival moves, and approve the changes COORD drafts.
CapabilitiesEverything you needto compete on every front
Price position
Every product matched like for like to its closest equivalents at each competitor, so you know you sit 6% above market overall and 19% above in knitwear.
Range gaps
See where competitors sell through in a category or price band you don’t cover, and where your range runs deeper than the market needs.
Competitor ads
Every ad your competitors run on Meta and TikTok, linked to the product and price it’s pushing and how long it has been live.
Markdowns and promotions
Who went on sale, how deep and since when, sitewide codes included, so you compare against what shoppers actually pay.
Demand ahead of the season
Search demand by category and style in the UK, with COORD’s forecast for the weeks ahead, so you buy into what’s rising.
Moves drafted for you
COORD’s pricing, inventory and marketing agents draft the price changes, reorders and ad pauses worth making. Nothing happens until you approve it.
Use casesBuilt for the momentsthat move a direct brand
The Monday trade meeting
Open the week with who cut prices, who launched and who started a campaign over the weekend, and the three moves worth making.
A competitor undercuts you
Haldane drops its knitwear by 15%. You see which of your lines it hits the same morning, and whether to match, hold or wait.
Ads on sold-out stock
A product sells out while its ads keep running. The marketing agent offers to pause them, so budget follows what you can still sell.
Black Friday week
Track competitor discounts and the ads behind them day by day, so you set your own depth and spend with the full picture.
Here’s whatyou should know
Coverage
10,000+ competitor brands and 50M+ products tracked across fashion retail
Refresh rate
Prices, promotions, stock levels and ads refreshed daily
Product matching
COORD’s own fashion embedding model, with a confidence score on every match
Markets
50+ markets covered
Your data
Shopify sales and stock, read-only, alongside your GA4 and Google Sheets data
Alerts and briefings
Delivered in Slack and in COORD, by product, category or brand
Sell directwith the whole market in view
Connect your store and see where your prices, range and ads sit against every competitor, with the moves worth making already drafted.