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Footwear & Sneakers

A category where availability is measured in sizes and the same model is listed by everybody, differently

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Footwear hides its real state one level down

A shoe listed as in stock may have two sizes left. A model that looks like a competitor's may share nothing but a silhouette. The decisions in this category live at size level and at model level, and both are below where most reporting stops.

What changes in a market like this one

  • Today

    In stock treated as a single yes or no

    With Coord

    Availability read at size level, where the sell-through actually shows

  • Today

    The same model tracked as four different products across four sites

    With Coord

    Collapsed to one, matched on the shoe rather than the title

  • Today

    Release dates gathered from social and hearsay

    With Coord

    What appeared, where, and on which day

  • Today

    Silhouette comparison done by eye, one product at a time

    With Coord

    Shape held as an attribute you can filter a market by

The same shoe under a dozen names

Matching on the product, across every listing.

Brand site, three marketplaces, two specialists and a reseller, all describing the same model in their own words. Matching on what the shoe actually is turns that back into one row you can price against.

Shape is something you can measure

Silhouette, profile and construction as attributes.

The words a buyer uses for a shape are visible in the picture whether or not anyone typed them into a field. Coord reads them off the product and holds them as attributes, so a competitive set can be filtered by what things look like.

The capabilities this market actually reaches for.

A solutions page is a lens, not a different product. These are the same capabilities every Coord customer gets, in the order this market tends to need them — and each one is covered in full on its own page.

Product Matching

Every garment matched to its true rivals across the market — like for like, not keyword for keyword

Pricing Intelligence

Who moved on price, when, and by how much — markdowns and repricing as they happen

Assortment & Range Intelligence

Your range, side by side with the brands setting the pace in your category

Colour & Vision Intelligence

Reads the garment in the picture — the silhouette, the shade, the fabric — the way a buyer would

Demo

See it on your own competitive set.

A live walkthrough of Coord against the brands you actually compete with — your market, your categories, your questions.

30 minutesYour market, live