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Marketplaces & Multi-brand

Where the same product appears many times over, described differently each time, and the catalogue is the competitive surface

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The hardest problem here is knowing what is the same thing

A marketplace catalogue is full of duplicates that do not look like duplicates: the same garment listed by six sellers, each with its own title, its own photography and its own idea of what colour it is. Everything downstream depends on resolving that first.

What changes in a market like this one

  • Today

    Duplicate listings counted as separate products, inflating every number

    With Coord

    Resolved to one garment, matched on the product itself

  • Today

    Seller price competition invisible inside your own catalogue

    With Coord

    Every listing of the same product held side by side

  • Today

    Category coverage measured against a catalogue full of repeats

    With Coord

    Measured against what is actually distinct

  • Today

    Attribute quality left to whatever each seller typed

    With Coord

    Colour, shape and cloth read from the imagery, consistently

Six listings, one garment

Resolving duplicates on the product rather than the title.

Multimodal matching is what makes a marketplace catalogue readable: the same dress photographed on six different backgrounds, titled six different ways, is still one dress. Everything you want to measure depends on that being true first.

Price competition inside your own catalogue

Every seller's price on the same product, together.

Once duplicates are resolved, the spread between sellers on an identical product becomes visible — and so does the seller quietly undercutting the rest of the platform on the lines that matter most.

The capabilities this market actually reaches for.

A solutions page is a lens, not a different product. These are the same capabilities every Coord customer gets, in the order this market tends to need them — and each one is covered in full on its own page.

Product Matching

Every garment matched to its true rivals across the market — like for like, not keyword for keyword

Pricing Intelligence

Who moved on price, when, and by how much — markdowns and repricing as they happen

Integrations

Briefs and alerts land where you already work — your inbox, your chat, your planning tools

Managed Agents

Your always-on team — agents that watch the market around the clock, so nobody has to

Demo

See it on your own competitive set.

A live walkthrough of Coord against the brands you actually compete with — your market, your categories, your questions.

30 minutesYour market, live