Sportswear & Athleisure
A category where the same silhouette ships in forty colourways and the drop calendar is the strategy
Book a demoThe unit of competition here is the colourway, not the style
Sportswear ranges are shallow in shape and enormous in variant. Reading this market by style name misses almost everything that matters; reading it by what the garment actually is, at variant level, is the only version that works.
What changes in a market like this one
- Today
Variant-level churn invisible because everything shares a style name
With CoordColourways counted separately, because they are measured off the garment
- Today
Drop cadence guessed at from social posts
With CoordWhat landed and when, held as a dated record per brand
- Today
Brand sites and multi-brand retailers tracked as two separate jobs
With CoordOne competitive set, wherever the product is actually listed
- Today
Sell-through inferred from what has gone missing
With CoordStock depth read continuously, so disappearance is a signal with a date on it
Range churn at variant level
What came in, what went, and how deep it went.
A style that gains six colourways and loses two is telling you something a style count never will. Coord holds the range at the level the decisions are actually made at, so churn is measurable rather than impressionistic.
The same shoe, on nine different sites, under nine different names
Matching across brand and multi-brand listings.
In this category the same product is listed by the brand, by three marketplaces and by a handful of specialists, each with its own title. Matching on the garment is what collapses those back into one thing you can price and range against.
The capabilities this market actually reaches for.
A solutions page is a lens, not a different product. These are the same capabilities every Coord customer gets, in the order this market tends to need them — and each one is covered in full on its own page.
Assortment & Range Intelligence
Your range, side by side with the brands setting the pace in your category
Product Matching
Every garment matched to its true rivals across the market — like for like, not keyword for keyword
Pricing Intelligence
Who moved on price, when, and by how much — markdowns and repricing as they happen
Colour & Vision Intelligence
Reads the garment in the picture — the silhouette, the shade, the fabric — the way a buyer would
More by segment
- Luxury & PremiumNarrow ranges, long lifecycles, and a discount signal that matters more than it does anywhere else
- High Street & Fast FashionEnormous ranges, constant repricing, and a week that is already too long a reporting cycle
- Footwear & SneakersSize-level availability, release calendars, and the same silhouette under a dozen names
- Outdoor & PerformanceTechnical specification, long product lifecycles, and seasons that turn on weather
- Marketplaces & Multi-brandThousands of sellers, duplicated listings, and a catalogue you do not fully control
- Resale & SecondhandOne-of-a-kind listings, condition as a price variable, and supply you do not choose
See it on your own competitive set.
A live walkthrough of Coord against the brands you actually compete with — your market, your categories, your questions.
