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Marketing & Brand

Competitor marketing runs in public, in six places at once — Coord collects it against one clock so you can read it as one picture

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A campaign you hear about in the trade press is one you cannot respond to

Promotions, creative and channel mix are all visible while they are live. The problem is that they are visible in six different places, in formats that were never built to be compared. Coord watches them together and keeps them.

What the week looks like either side of it

  • Today

    Competitor activity pieced together from screenshots in a shared folder

    With Coord

    Every campaign captured with its creative, its placement and the date it was seen

  • Today

    A promotion learned about once it has finished

    With Coord

    The offer flagged while it is still running, with what it covers

  • Today

    Seasonal reviews written from memory and a handful of saved links

    With Coord

    A record of the season you can read back through, in order

  • Today

    No way to tell whether a rival's push was broad or a single channel test

    With Coord

    Coverage across channels, so the size of a move is legible

What they are pushing, and where

Campaigns, promotions and creative across every channel.

Marketing is the one part of a competitor's operation that has to be public to work. Coord collects it as it runs — the creative itself, the page it was found on, and when it was seen — so a claim in a review can be followed back to the thing itself.

The shade a market is moving to, before the brief is written

Colour measured off the imagery, not the copy.

Creative direction shows up in product photography before it shows up in a press release. Because Coord reads colour and texture off the garment itself, a shift in what a market is showing is something you can see coming rather than something you catch up with.

The capabilities this team actually reaches for.

A solutions page is a lens, not a different product. These are the same capabilities every Coord customer gets, in the order this team tends to need them — and each one is covered in full on its own page.

Marketing Intelligence

What your competitors are pushing and where — campaigns, promos and creative across every channel

Colour & Vision Intelligence

Reads the garment in the picture — the silhouette, the shade, the fabric — the way a buyer would

Managed Agents

Your always-on team — agents that watch the market around the clock, so nobody has to

Integrations

Briefs and alerts land where you already work — your inbox, your chat, your planning tools

Demo

See it on your own competitive set.

A live walkthrough of Coord against the brands you actually compete with — your market, your categories, your questions.

30 minutesYour market, live